International Leadership

Ricardo Lizarralde is a dynamic and results-driven executive with over 30 years of global experience, leading business transformation, sales strategy, and cross-functional teams across the telecommunications and IT sectors. With a strong track record of delivering sustained growth and operational excellence, Ricardo has built a career marked by innovation, adaptability, and leadership in rapidly changing global environments.

As President of AT&T Business International, Ricardo leads a complex, multinational organization and oversees operations spanning across EMEA, LATAM, Asia Pacific and Canada. His broad remit covers pre-sales, sales, service and customer management, access management, carrier relations, as well as marketing and sales operations.

Previously as South EMEA Vice President at AT&T, Ricardo led business operations in 12 EMEA countries, managing cross-functional teams and driving AT&T revenues associated with large Multinationals headquartered in his Region.

Throughout his career at AT&T and other industry leaders such as France Telecom, Broadnet or Decathlon, Ricardo has held senior positions in global sales, operations, and business development.

Ricardo holds a Physics degree with a specialization in Electronics and Electromagnetism from the University of Valladolid, complemented with executive education in Business Management at CESMA Business School.

Ricardo is fluent in Spanish, English, and French, which has allowed him to build strong international networks and lead cross-border projects with cultural sensitivity and strategic alignment.

Outside the professional sphere, Ricardo enjoys exploring new cultures through travel and reading, with a particular interest in history. In addition, he actively engages with family in outdoor activities such as hiking, diving, and skiing—pursuits that reflect his values of resilience, balance, and mental clarity.

Ricardo is native of Spain and is based in Madrid.