AT&T and Oracle Red Bull Racing
It is hardly surprising that the collaboration between AT&T and Oracle Red Bull Racing has been so successful, because they share common values: speed, precision and innovation.
In the arms race that is Formula 1™, the world’s most technologically advanced sport, Oracle Red Bull Racing has dominated. A major factor behind the team’s success has been the help from AT&T in providing a vehicle to assist Oracle Red Bull Racing with their ever-improving levels of telemetry and analysis. AT&T, the global leader in communications technology, is Oracle Red Bull Racing’s rapid response unit.
Only 60 of Oracle Red Bull Racing’s 800-strong team are allowed trackside. By feeding information back to the team’s headquarters in Milton Keynes in virtually real-time, using over 250 sensors fitted to the car, AT&T empowers Oracle Red Bull Racing’s engineers and technicians to back up CEO & Team Principal Christian Horner on race day.
“Oracle Red Bull Racing highly values AT&T’s contribution to our team and we consider their partnership and expertise in connectivity as mission-critical to our operation at the racetrack,” said Christian Horner, CEO & Team Principal, Oracle Red Bull Racing. “The race begins long before the lights flash on the track, and AT&T is a crucial partner in ensuring we’re ready to win from day one. AT&T’s partnership allows us to transport ever increasing amounts of data for the comprehensive analyses that lead to more precise decisions in the development of our cars before, during, and after each race.”
One of the most dominant F1 teams in recent history, Oracle Red Bull Racing has won six Constructors’ and seven Drivers’ championships – they are currently the reigning double world champions since 2022. They remain one of the strongest teams in the paddock because of AT&T’s communications platform, offering 24/7 support, allowing them to maximise race performances.
Sarita Rao, AT&T’s SVP – International Ecosystem Solutions, says: “For Oracle Red Bull Racing to win Formula 1™ races it has to be at the top end of the curve in innovation and it has to do everything in an incredibly fast manner, where one thousandth of a second really matters. The same applies to our global, multinational customers. Our ability to innovate, to transform their business, helps give them a competitive edge in their industry, so that they can take better care of their customers and grow market share. So we share a lot of characteristics. I’m proud to say that we are a big part of Oracle Red Bull Racing’s team. There are a lot of commonalities here.”
“Thanks to AT&T, our Team stay connected throughout the race weekend, wherever they are in the World. Back in the UK, the Operations Room team play a critical role in analysing live telemetry from the cars, and have a direct and time-critical impact on our race strategy. The speed of connection, alongside an array of UC capabilities from AT&T, make their jobs possible.” – Morgan Maia, Senior Manager Technical Partnerships, Oracle Red Bull Racing.
That’s why AT&T and Oracle Red Bull Racing are at the front of the grid, with a comprehensive, multi-year partnership.
The Critical Role of Connectivity in Formula 1™
The Global Network
Wherever the race is, AT&T’s advanced network technology including fiber and Global VPN, provides Oracle Red Bull Racing with virtually real-time data and connects the team to its base in Milton Keynes, it’s power unit partner Honda in Japan and its wind tunnel in Bedford.
Mobility
Oracle Red Bull Racing’s mobile devices are managed with an EMM (Enterprise Mobility Management) solution provided by AT&T. This enables engineers to exchange highly secure crucial race information directly with the factory using their smartphones or tablets.
“In Formula One speed is important–not just on the track but in business operations. We have over 800 employees, specialists in many areas, updating and improving the car. All that needs to come together and operate and act as a team on race weekend. What AT&T has done is give us a platform of products which helps us communicate and work together as a team.” – Matt Cadieux, CIO Oracle Red Bull Racing
For more information, visit the Oracle Red Bull Racing website.