Leadership Team

These highly proficient individuals work closely with Latin American efforts and teams to ensure that AT&T products meet and surpass customer requirements. Fluid transfer of expertise between both teams allows AT&T to focus on maximizing resources to provide unparalleled growth and the premium infrastructure.

Latin America Leadership Team

AT&T Global Services is known for its unique ability to provide a sophisticated network infrastructure to solve even the most complex networking issues. The ability of the AT&T Global Services Team to empower its staff to foresee trends, needs and obstacles keeps AT&T a step ahead. With a team forever conscious of AT&T's tradition of communication trust, performance is always top-of-mind and so are the changing needs of its customers.

Eduardo Farinelli

Sales Center Vice President – Mexico, Central America and Caribbean region

Eduardo FarinelliEduardo Farinelli is the Sales Center Vice President of the Mexico, Central America and Caribbean (MECCA) region at AT&T. Based in Mexico City; he is responsible for leading all AT&T sales strategies and activities for the sales center's strategic accounts.

Mr. Farinelli has 12 years of experience in developing, supporting, managing and selling IT related services & solutions for global accounts and carriers. He joined AT&T in April 2004 as a Regional Account Director for the CALA Region where he was responsible for developing sales of complex managed services and network outsourcing solutions for Global Accounts. In 2005, Mr. Farinelli was promoted to Brazil Sales Director where he was responsible for leading the sales team in Brazil and Latin America. In January 2008, Mr. Farinelli was promoted to Vice President of Sales for South America.

Prior to joining AT&T, Mr. Farinelli worked as a Sales Manager at Lucent Technologies / Avaya Communication for five years. His responsibilities included selling voice and data solutions to global accounts located in Brazil and South America. In addition, Mr. Farinelli served as a Sales Director at TeleTech Brazil, a leading full-service provider of strategic customer care solutions, and assumed responsibility for every aspect of the sales cycle. Furthermore, Mr. Farinelli also held sales and management positions at SupportComm, a Brazilian voice and data portal technology company, and Asia Express, a trading company in New Delhi, India.

From studying, living and working in the United States, Mr. Farinelli has acquired fluency in English. Mr. Farinelli has also resided in India for over one year and in the Latin American region for twelve years.

Mr. Farinelli has a Bachelor's degree from The University of Tennessee with a major in Business Administration / Marketing / and a minor in Finance. He is currently completing an MBA in Business Management at Faculdade Getúlio Vargas (FGV) in São Paulo, Brazil.

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Fabiano Del Soldato

Sales Center Vice President – South America

Fabiano Del SoldatoFabiano Del Soldato is the Sales Center Vice President for the South America Region under AT&T Global Business Organization. He oversees sales activities focused on revenue growth within the Latin America region. Soldato’s team works to deliver best in class customer experience focusing on opportunities that positively impact productivity, efficiency, image and profit margins.

Previously, Soldato served as a Director of Sales under the South America Sales Center. In that role, he was responsible to manage the Retail organization with the objective to grow the revenue base and execute new sales activities.

During his 14-year career with AT&T (along with Concert), Soldato held a variety of other positions with the company, including Marketing Assistant and Regional Account Director. As a Director of Sales Soldato led his team to double digit growth over the past 5 years and is helping to lead the transformation of the business in the region supporting the America Movil Alliance model as well as promoting new growth services to the region.

Soldato lived 5 years in the United States and graduated from Culver Stockton College in 1998 with a major in Business Administration and a minor in Marketing. He and his family live in Sao Paulo, Brazil. He has been active in sports, attendance on business committees and with family activities.

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