The Role for Unified Communications Services in Building Lasting Competitive Advantage

Most of the world is experiencing an economic slowdown which, in many places, has deteriorated into recession. Business leaders are faced with enormous challenges. Enduring huge pressure to slash costs, they must ensure that their businesses are lean, agile, and efficient. At the same time, they must continue to deliver consistently high value to their customers, and they increasingly have to prove to their customers that the purchase will benefit the customers’ business.

Unified communications can help address many of these challenges. Although Unified Communications (UC) is the new buzzword in the business world, the tools that integrate to form UC have been in place for several years.

Although businesses, government bodies and other organizations are discovering the concrete benefits they can realize from integrating their desktop and infrastructure-based communication tools, the economic slowdown is also creating a new set of restraints. Because we are uncertain about the depth and duration of the current downturn, we are uncertain about new investments – even investments in products and services that hold out a promise of reducing operating costs.

Frost & Sullivan regularly interacts with business leaders across the globe and has identified three different patterns describing how organizations around the world are responding to the growing sense of economic insecurity.

  • The Cautious, Cost-focused
  • The Hesitant Majority
  • The Decisive Adopters

Although the ability to communicate effectively with the people inside and outside an organization has become crucial to building competitive advantage, Frost & Sullivan’s April 2009 survey of global companies with revenues in excess of $100 million suggests that only 20% of the World’s major companies are currently Decisive Adopters.

This whitepaper will explore how the unique benefits of unified communications can help you address your business challenges. It will showcase two successful organizations that are already enjoying substantial benefits from unified communications, and it will provide recommendations to businesses looking to streamline their communications.

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