AT&T and STRATACACHE

Overview

AT&T, a premier leader in network communication services is collaborating with STRATACACHE, a global leader in the digital signage marketplace. This synergistic relationship provides retailers and financial institutions with state-of-the-art digital signage networks, enabling them to enhance the customer experience and increase brand awareness while driving increased sales.

With award-winning AT&T Digital Signage^SM, implementing an end-to-end digital signage network has never been easier. Businesses can deliver high-impact digital media to hundreds or even thousands of displays across the highly distributed enterprise with content ranging from product spotlights and brand promotion to targeted multilingual video, text, audio, or Web content. All designed to promote products non-stop.

AT&T Digital Signage^SM is a fully managed, secure and cost-effective service providing:

All required software, hardware, installation and training
24/7/365 system operation and technical support
Powerful, scalable, redundant datacenter architecture
Ongoing operations and system maintenance
Full reporting and billing for advertiser networks
Fast deployment and business turnaround

Customer Solution

The following is an example of how AT&T leveraged this technology to implement a comprehensive digital signage network in order to rebrand their wireless stores, conduct a high-tech product launch, and enhance the customer experience:

Challenge:

Rebrand retail store locations with a “store-of-the-future” concept in order to present a new way to shop for and experience products
Leverage an extensive in-store digital signage network to promote one of the year’s most highly anticipated tech products

Solution:

Implement a digital signage network in 1,840 retail locations (2,120 total displays) to highlight product offerings and timely promotional offers
Position six 32" LCDs with digital messages about lifestyle, product features and product benefits (Experience Stores)
Display various screens showcasing products and services to encourage direct customer interaction (Experience Stores)
Arrange six “experience” stations influencing customers to interact with new products and services (Experience Stores)
Install one Guided Selling Kiosk (GSK) in each store to include a self-promoting product feature review to inform and entertain customers about the revolutionary new mobile phone

Benefits:

Improved retail trade dress
Enhanced customer experience
Increased customer traffic through in-store promotional areas
Intensified positive publicity about the new “experience” store concept
Completed a very successful rebranding initiative
Reached more than one million sales for the new tech product after just 74 days, becoming the retailer’s top seller

AT&T and STRATACACHE Advantage

AT&T and STRATACACHE’s combined legacy of innovation and vast experience in project planning, deployment, provisioning, and maintaining networks with millions of IP-enabled devices to hundreds of thousands of locations facilitates a smooth project implementation. AT&T Digital SignageSM offers a quick-to-deploy, affordable, managed service for any business’s highly distributed digital signage project.

Product Highlights:

Offers businesses the benefit of a single point of contact—one hand to shake—for implementing a secure, reliable, end-to-end managed digital signage network
Flexible solution with the ability to work over a wide range of IP-enabled transport options, including DSL, DS1/T1, 3G Cellular, Ethernet, Wi-Fi and VSAT
Works with any display as long as it’s connected to a standard PC or Linux set-top-box (STB)
Highly scalable, allowing up to 250,000 displays on a single instance
Centralized content servers can distribute and store multimedia content to each site’s local media player or STB
Each digital display is driven by media players housing local content that has been previously delivered via AT&T’s network
The service provides detailed reporting on how often content was presented, enabling advertising and marketing personnel access to key reporting information
Supreme performance, reliability and quality

AT&T Digital Signage^SM gives businesses a powerful yet cost-effective tool to further differentiate their brand and enhance the customer experience through targeted promotions and marketing campaigns. Businesses all around the world are implementing digital signage and gaining the benefits of increased sales and heightened customer loyalty and satisfaction.