AT&T's Global Brand Tops Rivals in Awareness Rankings
AT&T Rated No. 1 for Unaided Brand Recognition in Telemark's Latest Survey of Multinational Corporations
San Antonio, Texas, September 25, 2007
London - AT&T Inc. (NYSE: T) has announced that AT&T scored the highest percentage of responses for unaided brand awareness associated with global data Virtual Private Networks (VPN) in Telemark's most recent Global Brand Appeal survey. A total of 660 data network managers located in 27 countries were asked the question: "When thinking about companies that provide international data VPN (such as IP VPN, VoIP, MPLS, Hosting, Frame Relay, ATM, etc.), which companies come to mind?" The highest percentage of respondents (25 percent) named AT&T in their answers.
"Unaided brand awareness means customers recognize the AT&T brand without a prompt list of company names," said Janet Watkin, managing director of Telemark. "Awareness without prompting is an especially powerful measurement of brand authority. Consequently, the extent of AT&T's success on a global scale is a formidable achievement."
The report "Global Brand Appeal: Data VPN" measures brand awareness and the appeal of the competing global carrier brands to enterprise businesses.
"We recognize that our brand is one of our strongest assets and have worked hard to ensure that we meet our customer expectation," commented Lloyd Salvage, AT&T vice president for Global Segment Marketing. "Our primary aim is to satisfy the global networking requirements of multi-national customers around the world and while we could expect to get a high awareness rating in the United States, this truly global study in 27 countries is a powerful testament to the value we deliver to our customers around the world every day."
More than 15 companies are mentioned in Telemark's report, with detailed analysis on the following: AT&T BT; Cisco; Embratel; KDDI; NTT Com; Oracle (Siebel); Orange Business Services; PCCW; SingTel; TDC; Telefonica; Telia Sonera; Telmex; T-Systems; and Verizon Business.
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About Telemark Services
Telemark is a fast growing marketing services firm offering consultancy, publications and online analysis with proven expertise in measuring customer satisfaction, competitive analysis, benchmarking, trend analysis, channel management, new product development, demand estimates, branding, tariff analysis, and business strategy, exclusively within the telecommunications and IT sectors. An experienced team with decades of independent market research experience in the expanding market for voice, data and vision, Telemark is often the first-choice supplier for many organizations with a requirement for international market research and analysis covering emerging technologies such as VoIP, convergence and hosting applications. For more information, please visit www.telemarkservices.com or email firstname.lastname@example.org.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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