2002: Privacy Bird

As you browse through Web sites, people on the other end of those sites may be browsing through your personal information and using that information for their own purposes. Web surfers can seek assurance that their personal information is safe when visiting a site, by reading the site's privacy policy. Unfortunately, privacy policies are usually lengthy statements, filled with confusing technical and legal terms, so this approach to Web surfing is simply not practical. AT&T's Privacy Bird scans a Web site's privacy policy for you and alerts you if it doesn't meet your standards.

Privacy Bird lets you set privacy preferences for your Web browsing. When visiting a site that doesn't meet your privacy standards, the Privacy Bird icon will turn red and give off a warning chirp. Privacy Bird uses Platform for Privacy Preferences (P3P) technology to compare a Web site's privacy policy with your privacy preferences. P3P technology was developed by the World Wide Web Consortium (W3C) with researchers from AT&T Labs playing a critical role in the project.