2012-13 is proving to be a turbulent year for the global and Indian economy. The global economic slowdown and a high interest rates regime creates close to ‘perfect storm’ conditions. While this is happening, ‘emerging markets’ within India, read Tier III and IV towns and villages, are driving growth across industries. Whether you are an auto company, a FMCG player or a tech company, the CEO’s growth charter includes geos with relatively poor connectivity and IT infrastructure. Industry and technology leaders will need to navigate carefully. Even as business leaders demand IT support for their growth agenda, they are at the same time, insisting on ever more efficiency and effectiveness.
CIOs and technology leaders have a priceless opportunity to demonstrate leadership in navigating through choppy waters, leading cost reduction programmes and supporting technology investments which will yield strong competitive positions in growth markets and business lines. Grasp the nettle now, your time has come.