Press Release - August 28, 2012

AT&T Connects Brother Industries’ Sites Worldwide

Brother extends MPLS network connectivity to sites across Asia Pacific with AT&T

Tokyo, JAPAN, 28 August 2012 – We may be living in a digital age of software applications, but the worldwide demand for printers continues to drive Brother Industries (Brother), a global leader in communications and printing equipment.

With this in mind, Brother has selected AT&T* as its global supplier of advanced communications services and applications. AT&T is providing a global network solution through which Brother’s worldwide operations can both operate more efficiently today, while allowing the company to execute its global plans to expand across Asia.

Brother’s global communication expansion plans were carried out in two stages. In the first phase, AT&T connected 42 Brother sites in North America and Europe to its global Virtual Private Network (VPN); in the second, AT&T extended this connectivity to six sites in the Asia-Pacific region.

Brother chose AT&T because it needed a single provider that could deliver a complete communications infrastructure solution to support its extensive global operations, while offering scalability to accommodate plans to expand sales in Asia and the rest of the world. The ability to handle large volumes of data both very fast and very frequently was also critical. AT&T was the natural choice not just because of its ability to deliver a global solution, but because Brother was already familiar with its quality of service. AT&T previously helped Brother to manage its networking communications in the US to support critical business applications.

Benefits of AT&T’s VPN services include:

  • Standardizing the functions, specifications and operation of its network infrastructure;
  • Simplifying complex operational and management processes to swiftly implement IT strategies in response to changes in the business environment;
  • Easier routing across the network to improve performance;
  • Reducing costs through the elimination of separate inter-region networks;

Quotes

“We put our customers first and provide them with superior value by quickly creating and delivering high-quality products and services. A centralized and global communications platform, managed by AT&T, will help us truly implement our global business strategies. I think that working with AT&T, a company with huge capabilities provides us with a very wide horizon of possibilities,” said Tomoyuki Hasegawa, Managing Executive Officer of Brother Industries.

“Meeting the requirements of a truly global company like Brother demonstrates AT&T’s ability to deliver services and applications demanded by the world’s largest companies. Our relationship with Brother is based on a true understanding of their business requirements and being able to deploy worldwide the people, resources and technologies they need in advanced communications,” said Manabu Oka, president of AT&T Japan.

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*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Brother Industries
Founded in 1908, Brother is a leader in communications and printing equipment such as printers and all-in-ones today. In addition, the company provides a wide variety of products and services including sewing machines, machine tools and online karaoke. It has 17 manufacturing facilities and 52 sales facilities in 44 countries and regions. Brother operates its business globally based on its principle of being “At Your Side”, an approach which always puts customers first.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.

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